The Department of Public Relations is the nodal agency of the Chandigarh Administration to disseminate information to the print and electronic media on administration policies, Programme initiatives and achievements. Functioning as an interface between the Government and the public through media, the Department also provides feedback to the Administration as reflected in the media.
Press Conferences, Workshops and Seminars of Administration are also arranged and covered by this Department. The Department also covers all the visits of National and International dignitaries.
Public Relations basically means persuasive communication to develop goodwill, understanding and cooperation and feed back, therefore it is a two way communication. Feed back is critical so as to structure further communication and enlighten the masses. The day to day functioning of the Department includes the coverage of the main functions of the Administration, issue of press notes, features, articles and messages for the newspapers and electronic media. Press Clippings are sent to the Administrator, Adviser to the Administrator, Home Secretary, Finance Secretary, Deputy Commissioner and other concerned officers of the Administration. The Department also accredits the Correspondents, Photographers and veteran Journalists.
b) PRESS NOTES:-
The release of Press note containing various plans and policies of Administration, is an important task of Public Relations Department for dissemination of information to all concerned. The Department basically deals with the print and electronic media.
The primary function of the Department is to issue press notes, arrange press conferences, conduct press parties to important functions of VIP’s and maintain liaison with newsmen accredited with Chandigarh Administration and also with the desk.
The purpose of advertisements is to inform, guide, advise and educate the people. Thorough media planning is needed before releasing the advertisement, so that it reaches the targeted group. To achieve this object the Department is guided by the circulation figures and DAVP rates. It also ensures that the advertisement appears at appropriate point of time.
d) NEWS CLIPPING:-
It is very important to keep a close watch on the news that appears in the Press as that has a direct or indirect bearing on the interest of Administration. A senior officer of the department, has been assigned the task of keeping a close watch on news items appearing in newspapers on day to day basis. It also act as feedback mechanism for the Administration.
e) PHOTO SECTION:-
The Department believes "One photograph is worth 1000 words. They have no language barriers". The Photo section aims to create goodwill and understanding and projects the right image of the Administration. Its main assignment is to provide photographic coverage of functions, to preserve negatives of the films and provide photographs to various publications as and when desired by them.
f) TECHNICAL ASSISTANCE:-
Public Address System and audio and visual Equipments are important tools of Public Relations and their proper maintenance and development coupled with good workers add efficiency to its working.
The Department provides Public Address System at various functions of the Administration. Some special shows are organized on special occasions.