The Department of Public Relations is the nodal agency of the Chandigarh Administration to disseminate information to the print and electronic
media on administration policies, programme initiatives and achievements. Functioning as an interface between the Government and the
public through media, the Department also provides feedback to the Administration as reflected in
Conferences, Workshops and Seminars of Administration are also arranged and covered
by this Department. The Department also covers all the
visits of National and International dignitaries.
Relations basically means persuasive communication to develop goodwill,
understanding and cooperation and feed back, therefore it is a two way
communication. Feed back is
critical so as to structure further communication and enlighten the masses.
The day to day functioning of the Department includes the coverage of the main
functions of the Administration, issue of press notes, features, articles and
messages for the newspapers and electronic media. Press Clippings are sent to
the Administrator, Adviser to the Administrator, Home Secretary, Finance
Secretary, Deputy Commissioner and other concerned officers of the
Administration. The Department also accredits the Correspondents,
Photographers and veteran Journalists.
release of Press note containing various plans and policies of Administration,
is an important task of Public Relations Department for dissemination of
information to all concerned. The
Department basically deals with the print and electronic media.
primary function of the Department is to issue press notes, arrange
press conferences, conduct press parties to important functions of VIPís and
maintain liaison with newsmen accredited with Chandigarh Administration and
also with the desk.
purpose of advertisements is to inform, guide, advise and educate the people.
Thorough media planning is needed before releasing the advertisement, so
that it reaches the targeted group. To
achieve this object the Department is guided by the circulation figures and DAVP rates. It also ensures that the advertisement appears at appropriate point of
is very important to keep a close watch on the news that appears in the Press
as that has a direct or indirect bearing on the interest of Administration.
A senior officer of the department, has been assigned the task of
keeping a close watch on news items appearing in newspapers on day to day
basis. It also act as feedback
mechanism for the Administration.
The Department believes "One photograph is worth 1000 words. They have no language barriers". The
Photo section aims to create goodwill and understanding and projects the right
image of the Administration. Its
main assignment is to provide photographic coverage of functions, to preserve
negatives of the films and provide photographs to various publications as and
when desired by them.
Address System and audio and visual equipments are important tools of Public
Relations and their proper maintenance and development coupled with good
workers add efficiency to its working.
Department provides Public Address System at various functions of the
Administration. Some special shows are organized on special occasions.